"The bank that isn't"
Business Campaigning is helping Hypothekarbank Lenzburg with marketing for its new advisory office in Aarau. «The bank that isn’t a bank» is located in the AarauDigital coworking space.
Hypothekarbank Lenzburg is celebrating its 150th anniversary this year and is considered the most digital bank in Switzerland. "The digital lifestyle means that people are becoming increasingly mobile and traditional bank branches may soon no longer be in demand. Our office in the coworking space AarauDigital is designed to meet this development and sees itself as a physical addition to our increasingly digitalized products and services; it is not a branch in the traditional sense, but a meeting place," says Marianne Wildi, CEO of Hypothekarbank Lenzburg
For the strategic consulting of the project team of Hypiaarau.ch the agency Business Campaigning was commissioned. One of the first tasks was to create a claim. Because the location is in a coworking space, the claim was created: "The bank that isn't a bank". Another claim was intended to express the fact that banking secrecy is nevertheless maintained: "Top secret. Guaranteed". Both claims were subjected to A/B split testing using campaigns on Google and Facebook. "The bank that isn't a bank" emerged as the winner.
Business Campaigning will continue to support Hypothekarbank Lenzburg with agency services for the creative implementation of offline and online measures. The agency, based in Dietikon, has just celebrated its twentieth anniversary and its founder and owner, Peter Metzinger, is also considered a digital pioneer. In 2000, he organized the first purely online campaign in Switzerland, Business Campaigning has been blogging since 2004, social media has been used intensively since 2009 and artificial intelligence has been used in campaigns for a year now.
