Rail increases revenue thanks to advertising
More and more public transportation systems are selling advertising space. Now, starting in the fall of 2007, BLS Bahn also plans to generate revenue through advertising.
More and more means of public transportation are selling advertising space. Since the beginning of 2007, SBB has been placing advertising in its S-Bahn trains. According to Cash Daily, the Swiss Federal Railways is generating additional revenue worth half a million. It would like to double this income next year. SBB has a target of three million Swiss francs in mind. Now BLS also wants to jump on this bandwagon and will be offering advertising space from fall 2007, as the Berner Zeitung writes on Tuesday.
