Didier Cuche becomes sports marketer

According to Schweiz am Sonntag, the two former top athletes are shareholders in the marketing company, which was founded two weeks ago and is based in Baar ZG. The target group is active and former top athletes, according to board president Christof Marti. Marti, former head of global UBS sponsoring and event management, previously looked after Cuche himself for four years as a marketing and sponsoring expert. The aim is to offer athletes "all-round support": from the conclusion of advertising, sponsorship and equipment contracts to media relations and media coaching, the company accompanies top athletes during and after their active careers. According to Schweiz am Sonntag, the company's first clients are Cuche and Mahrer himself. Others are to be added soon - according to Marti, the company is in negotiations with several active and former athletes, some of whom are already under contract with other sales marketers. (hae/SaS)

Photo: Keystone