Dialog Marketing Award 2012: 25 percent more submissions than in 2011
Overall, 25 percent more entries were submitted to the 2012 Swiss Dialog Marketing Awards than last year. This means the competition for the trophies will once again be significantly tougher.
The submissions of dialog campaigns from Switzerland have regained the top spot, according to a press release issued on Monday. In recent years, foreign works have always been ahead in terms of quantity in the individual categories. Swiss campaigns have now relegated the "International" category to fourth place, albeit at a high level.
Online category leads the way
What has been indicated in recent years has now come true: the "Digital dialog measures" category has the largest share among the individual categories. This has increased by a further 50 percent compared to the previous year. Nevertheless, it is also clear that physical mailings make up by far the largest share of all submissions overall, but are spread across several individual categories. Mass mailings with a circulation of over 25,000 recorded an increase of 64%.
Audience and jury decide
From March 1 to 5, 2012, all submitted works will be presented in a public exhibition at the Papiersaal Sihlcity in Zurich. All visitors are invited to vote for their favorite for the public prize sponsored by AZ Direct. All other prize winners will be selected by a 20-member jury. The winners will be announced on June 22, 2012 at the Award Night at the Kongresshaus Zurich, when the theme is "Spiel mir das Lied vom Sieg".
Dialogue marketing exhibition with public prize voting
March 1 to 5, 2012
Papiersaal Sihlcity, Zurich
Weekdays: 11.00 am to 7.00 pm
Saturday: 11.00 a.m. to 4.00 p.m.
Sunday: closed
Free admission
