#Decemberandjuly develops website for Parc's garden design
The landscape designers at Parc’s Gartengestaltung have launched a new website. The new site was developed in collaboration with the Zürcher Oberland-based agency #Dezemberundjuli, which won the project in a pitch.
The relaunch of the website Gartengestaltung.ch was planned in the context of a far-reaching communicative reorientation and implemented based on the CMS WordPress. With the new responsive website, Parc's is not only responding to the change in user behavior, but also placing a clear focus on reference objects and garden inspiration with generous images, great typography and few words.
The aim of the relaunch was to simplify user guidance, present the offer in a clearly structured way and give sufficient space to emotional content. Visitors can now navigate through the reference objects in the various fields of activity and be inspired by the garden impressions on display. The focus is also on the working methods of garden designers. This page was developed as a scroll page based on one of the countless WordPress plugins, with which methodical work steps can be displayed sequentially in an appealing way. This allows visitors to get to know the garden design process step by step and find out how their new garden is created.
As part of the relaunch, #DecemberandJuly also created the new claim "Gardens like a vacation", which has now been introduced.
Responsible at Parc's: Carmen Schoder (Head of Communications), Simon Rüegg (Managing Director), Daniel Egli and Christian Egli (owners). Responsible at #DecemberandJuly: Patrick Jauch (Creative Direction, Project Management), Birgit Ostertag (Art Direction), Jérôme Meier (Web Development).
