Germany: Advertising market grows by 5 percent
According to the latest data from market research firm Nielsen Media Research, gross spending on traditional advertising totaled just under 15.3 billion euros in the first ten months—a 5 percent increase over the previous year.
According to the latest data from market researcher Nielsen Media Research, gross expenditure on traditional advertising in the first ten months of 2006 amounted to just under EUR 15.3 billion - an increase of 5 percent on the previous year. Radio, last year's growth winner, is clearly weakening this year, however, with an increase of only 0.2 percent. TV is also growing below average with an increase of 3.5%, but was able to expand its position in the advertising mix with a share of 40.9%. The print sector is showing particularly strong growth: trade magazines are up 8.9%, consumer magazines 7.9% and newspapers 6.2%.
