Germany: Advertising market continues to climb
According to Nielsen Media Research, gross advertising investment in traditional media rose to a total of EUR 14 billion in the first nine months of 2006.
The German advertising market continues to soar. According to Nielsen Media Research, gross advertising investment in traditional media rose to a total of 14 billion euros in the first nine months of 2006. As Pressetext writes, this corresponds to an increase in turnover of 5.1 percent. The Internet is the frontrunner, albeit as a new medium. In the first three quarters of 2006, it recorded an increase of 57.5 percent, while every advertising medium in traditional media recorded growth and further increases are expected for the remaining months. According to Ludger Wibbelt, Managing Director of Nielsen Media Research, the end of growth is not yet in sight. It will remain exciting in 2007. Sorted by medium, trade journals (+9.2) and consumer magazines saw the strongest growth (+8.7%). These were followed by newspapers (+2.9%) and posters (+3.9). Television (+2.9TP3T) and radio (+0.7%) also brought up the rear with an increase. Even though TV is growing below average, according to Werben und Verkaufen it remains the largest advertising medium with a 40.2% share of total sales.
