Germany: Jung von Matt has the most creative image
For the «Agentur-Images» study, more than 300 marketing decision-makers from the 2,000 largest German companies are surveyed each year. The Hamburg-based agency Jung von Matt ranked highest in the creativity assessment.
More than 300 marketing decision-makers from the 2,000 largest German companies are surveyed annually for the "Agency Images" study. The study is conducted by the market research institute Innofact on behalf of Handelsblatt and Absatzwirtschaft. The respondents were asked for their assessment in four key performance categories: Creativity, Efficiency, Internal Communication and Strategic Brand Management. Jung von Matt/Alster received top marks for creativity. Scholz & Friends excelled in efficiency and internet communication and the Munich-based Heye Group scored best in strategic brand management. The two Jung von Matt agency founders, Jean-Remy von Matt and Holger Jung, are also regarded as the most prominent figures on the German advertising scene.
