German advertising market continues to grow
Last year in Germany, 19.1 billion euros were spent on advertising in traditional media, according to advertising statistics from Nielsen Media Research. For 2006, Nielsen expects gross growth of between 7 and 8 %. ...
In Germany last year, 19.1
billion euros were spent on advertising in traditional media. This
The advertising market grew by 5.3 % compared to the previous year, as shown in the
gross audience statistics from Nielsen Media Research. "This
the advertising market is growing at a very high level for the third year in a row",
explained Ludger Wibbelt, Managing Director of the advertising market researcher.
The increase in gross advertising investment is largely due to the
part on the media's own advertising, which increased its advertising expenditure by 350
million euros. In addition to many additional transactions
media, such as literary editions and travel, also the online media
as well as the private TV stations.
At around 100 million euros, the expenditure of the
Retail organizations and telecommunications. Very dynamic
with an increase of 45.2 % was the cleaning and care products segment. The
The companies also invested in the dairy products sector
an additional 51 million euros and increased their
gross advertising expenditure to 326 million euros.
Less money was invested by financial investment companies, but also
Detergent manufacturers: Here, advertising expenses were reduced by more than
25 % or 45 million euros.
The highest advertising sales in traditional media were once again recorded by
television with 8 billion euros, which corresponds to growth of
4.2 % compared to the previous year. Daily newspapers increased by 9.9 % to 5
billion euros, whereby classified ads in the Nielsen statistics
are not included. Consumer magazines recorded a
advertising sales of just under 3.9 billion euros, the small loss of -0.6
%. Radio achieved the highest percentage growth rate at 15.7 %
to 1.2 billion euros. Advertising revenue from posters grew by
8.8 % to almost 612 million euros. Trade journals recorded a
slight increase of 0.7 % to approx. 423 million euros.
For 2006, Nielsen Media Research is forecasting gross growth of
between 7 and 8 %. Favorable factors are the Football World Cup 06 or the
Pull-forward effect due to the VAT increase in 2007.
billion euros were spent on advertising in traditional media. This
The advertising market grew by 5.3 % compared to the previous year, as shown in the
gross audience statistics from Nielsen Media Research. "This
the advertising market is growing at a very high level for the third year in a row",
explained Ludger Wibbelt, Managing Director of the advertising market researcher.
The increase in gross advertising investment is largely due to the
part on the media's own advertising, which increased its advertising expenditure by 350
million euros. In addition to many additional transactions
media, such as literary editions and travel, also the online media
as well as the private TV stations.
At around 100 million euros, the expenditure of the
Retail organizations and telecommunications. Very dynamic
with an increase of 45.2 % was the cleaning and care products segment. The
The companies also invested in the dairy products sector
an additional 51 million euros and increased their
gross advertising expenditure to 326 million euros.
Less money was invested by financial investment companies, but also
Detergent manufacturers: Here, advertising expenses were reduced by more than
25 % or 45 million euros.
The highest advertising sales in traditional media were once again recorded by
television with 8 billion euros, which corresponds to growth of
4.2 % compared to the previous year. Daily newspapers increased by 9.9 % to 5
billion euros, whereby classified ads in the Nielsen statistics
are not included. Consumer magazines recorded a
advertising sales of just under 3.9 billion euros, the small loss of -0.6
%. Radio achieved the highest percentage growth rate at 15.7 %
to 1.2 billion euros. Advertising revenue from posters grew by
8.8 % to almost 612 million euros. Trade journals recorded a
slight increase of 0.7 % to approx. 423 million euros.
For 2006, Nielsen Media Research is forecasting gross growth of
between 7 and 8 %. Favorable factors are the Football World Cup 06 or the
Pull-forward effect due to the VAT increase in 2007.
