German solidarity
Billboards Instead of continuing to market their billboard spaces in Germany separately, outdoor advertising companies JCDecaux and Wall are establishing a joint marketing company. With 160,000 advertising spaces, it will become the number two player in the German billboard market, behind market leader Ströer.
Poster Instead of continuing to advertise their poster sites in Germany separately, the outdoor advertisers JCDecaux and Wall are founding a joint marketing company. With 160,000 advertising spaces, it will become the number two in the German poster market, behind market leader Ströer. Despite equal representation, JCDecaux will have the say in the new company, as the French company already holds a 35 percent stake in Wall. JCDecaux had previously sold two companies in Berlin and Düsseldorf to Wall, while Wall gave it its Dutch and Russian subsidiaries as well as a majority stake in the US business.
JCDecaux's increased influence at Wall should benefit the Swiss outdoor advertising company Affichage, as it competes with Wall in Romania and Bulgaria (see page 15). JCDecaux, which also holds a 30 percent stake in Affichage, is more likely to dampen this competition. Back in 2006, he brought the two together at the Budapest poster competition, in which they jointly won a share.
JCDecaux's increased influence at Wall should benefit the Swiss outdoor advertising company Affichage, as it competes with Wall in Romania and Bulgaria (see page 15). JCDecaux, which also holds a 30 percent stake in Affichage, is more likely to dampen this competition. Back in 2006, he brought the two together at the Budapest poster competition, in which they jointly won a share.
