German ADC competition with new submission record
A total of 7,875 works are competing for the Art Directors Club for Germany (ADC) competition nails this year, more than ever before. 1,521 more entries were submitted than last year, an increase of 22.32 percent. Creatives from Switzerland and Austria are also taking part for the first time.
A total of 7,875 works are competing for the Art Directors Club for Germany (ADC) competition nails this year, more than ever before. 1,521 more entries were submitted than last year, an increase of 22.32 percent. Creatives from Switzerland and Austria are also taking part for the first time.
The creative industry thus confirms the significance of the ADC competition as the most important in the German-speaking world, as can be read on Horizont.at. The positive trend runs through all disciplines and is particularly evident in the areas of design (plus 71.33 percent), spatial staging (plus 39.33 percent) and dialog marketing (plus 37.89 percent). The ADC is responding to the current development of commercial communication by increasingly addressing non-classical disciplines. For example, the "Viral Films" category was added this year and immediately attracted 108 entries. For the first time, creatives from Austria and Switzerland are also taking part in the competition, with almost 400 entries submitted.
Around four weeks before the start of the festival, the 20 competition juries and their chairmen have also been determined. The jury chairman is communication designer Professor Thomas Rempen. The award ceremony will take place on the evening of March 24 at the ADC Berlin Festival 2007 from March 23 to 26, where all the entries will be on display.
The creative industry thus confirms the significance of the ADC competition as the most important in the German-speaking world, as can be read on Horizont.at. The positive trend runs through all disciplines and is particularly evident in the areas of design (plus 71.33 percent), spatial staging (plus 39.33 percent) and dialog marketing (plus 37.89 percent). The ADC is responding to the current development of commercial communication by increasingly addressing non-classical disciplines. For example, the "Viral Films" category was added this year and immediately attracted 108 entries. For the first time, creatives from Austria and Switzerland are also taking part in the competition, with almost 400 entries submitted.
Around four weeks before the start of the festival, the 20 competition juries and their chairmen have also been determined. The jury chairman is communication designer Professor Thomas Rempen. The award ceremony will take place on the evening of March 24 at the ADC Berlin Festival 2007 from March 23 to 26, where all the entries will be on display.
