German advertising does not want to be a scapegoat

Advertising bans The German advertising industry sees itself as the EU's whipping boy.

Advertising bans The German advertising industry sees itself as the EU's whipping boy: in a statement, the Central Association of the German Advertising Industry (ZAW) rejects plans by the EU Commission and the German government to restrict advertising for food. Diet, child rearing and general consumer behavior are wrongly blamed on advertising, complains Managing Director Georg Wronka. The real fattening factors are poor social conditions and emotional distress. Politicians should be honest with the public
and not hide real social problems behind the scapegoat of commercial advertising.

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