Retailers join forces for market presence

Independent retailers in German-speaking and French-speaking Switzerland are strengthening their market presence. Their delivery company La Valaisanne and the marketing organization Pro Trade have agreed on a strategic alliance. As part of this alliance, La Valaisanne will acquire a stake in Pro Trade, as detailed in a press release. This collaboration will create a market presence for the retailer associations Treffpunkt and Proxi in German-speaking and French-speaking Switzerland with over 300 grocery stores. Valrhône, a subsidiary of La Valaisanne, will contribute its expertise in purchasing and goods logistics. Pro Trade will take over the sales marketing functions for Valrhône. The retailer association Pro Trade was founded just over a year ago as an alternative to the retailer Volg.