Detail delivers New Year's wishes for the Bobst Group with an animated film
The Bobst Group, with over 5,000 employees, is one of the world’s leading providers of equipment and services for the packaging and labeling industries. The Zurich-based agency Detail is handling the holiday and New Year’s greetings.
The transmission of festive and New Year wishes is a topic of great importance in a global company. Communication takes place in over 50 countries in eight languages with a culturally diverse target group.
Detail was allowed to take on this responsible task and convinced with a story and realization that was created and animated entirely in CGI.
CGI & motion designers Tiny Bernhard and Simone Nucci: "We created an illustrative snowy world in black and white. We wanted it to feel like a magical picture book." They also add: "The young woman in red gliding across the ice stands for joy and contentment and establishes the connection to the brand."
The film is used as an e-card and in social media channels. A print version was also realized.
Responsible at Bobst: Stéphane Mader (Head of Group Communications), Desirée Rapp (Assistant to Head of Group Communications), Christian Grosjean (Multimedia & Web Specialist). Responsible at Detail: Petar Dakovic (Managing Partner), Thomas von Ah (Creative Direction), Simone Nucci (CGI & Motion Designer), Tiny Bernhard (CGI & Motion Designer), Michael Zürcher, Milena Schärer, Amy Derrington (Graphic Design), Lara Krensler, Jana Fuchs (Project Management). Responsible for sound: Renzo D'Alberto (Tonstudio Z).
