Design for the lumpy wallet
Mode Publicis has created a series of posters for the secondhand design shop Duetto that look strikingly similar to those of well-known labels.
Fashion Armani, Chanel, Calvin Klein - with these fashion labels, you can be sure that your wallet will be empty before your closet is full. The clever woman therefore buys from Duetto, the second-hand store for designer fashion fans. To spread the word about this insider tip, Publicis has created a series of posters that are confusingly similar to the appearances of well-known labels. Attractive models wear branded dresses with a discreet but striking feature: the trouser pockets are always turned outwards. In short: designer fashion for little money. The posters can be seen in Zurich city center from the beginning of October to the beginning of November.
