The Viennese puts on rose-colored glasses
Austria's capital discovers the spending homosexual tourists
Austria's capital city discovers gay tourists who are willing to spend moneyThe Vienna Tourist Board recently published two catalogs that for once do not invite visitors to family weekends, Mozart festivals or Schubertiades. Vienna Gay Guide" and "G-Vienna Guide" are the names of the two publications that promote Vienna as a gay-friendly travel destination. As the Vienna Tourist Board explains, various surveys have shown that homosexual consumers are particularly eager to travel, interested in culture and also have a particularly high purchasing power.
For example, the study commissioned by the association concluded that 29 percent of all heterosexuals and 43 percent of homosexuals spend a large portion of their money exclusively on their vacations.
Another motivating reason for this special action is this year's Europride, which will take place in Vienna for the first time. The culture-heavy event, which will span the entire month of July, will attract thousands of gay-friendly visitors.
But that is not enough by a long shot. Especially since Vienna's fringe friendliness is being promoted not only in the country itself, but also abroad. Scattered throughout the year, advertising and poster campaigns are to be placed in the target markets of England, Germany, Sweden and the Netherlands. Kudos. What Austria's capital city is doing with these campaigns, despite its right-wing conservative state government, is twofold: money is a welcome guest, and sometimes it does pay to jump over the fence of antiquated prejudices so that one can also enjoy the healthy grass on untouched meadows.
The Vienna Gay catalogs can be ordered from: Österreich Werbung, Zurlindenstrasse 60, 8036 Zurich, Tel. 01 451 15 51, Fax 01 451 11 80. Chandra Kurt
For example, the study commissioned by the association concluded that 29 percent of all heterosexuals and 43 percent of homosexuals spend a large portion of their money exclusively on their vacations.
Another motivating reason for this special action is this year's Europride, which will take place in Vienna for the first time. The culture-heavy event, which will span the entire month of July, will attract thousands of gay-friendly visitors.
But that is not enough by a long shot. Especially since Vienna's fringe friendliness is being promoted not only in the country itself, but also abroad. Scattered throughout the year, advertising and poster campaigns are to be placed in the target markets of England, Germany, Sweden and the Netherlands. Kudos. What Austria's capital city is doing with these campaigns, despite its right-wing conservative state government, is twofold: money is a welcome guest, and sometimes it does pay to jump over the fence of antiquated prejudices so that one can also enjoy the healthy grass on untouched meadows.
The Vienna Gay catalogs can be ordered from: Österreich Werbung, Zurlindenstrasse 60, 8036 Zurich, Tel. 01 451 15 51, Fax 01 451 11 80. Chandra Kurt
