The Web2com Index is on a par with last year
At 102 points, the web2com index is at roughly the same level as last year, but significantly lower than in the previous month. The financial sector in particular, the most important sector for the Internet, has invested massively less than in February 2007.
At 102 points, the web2com index is at roughly the same level as last year, but significantly lower than in the previous month. The financial sector in particular, the most important sector for the Internet, has invested massively less than in February 2007 (minus 34%).
The situation in Germany is quite different. A recent study by Bitkom shows that in the first quarter of 2007, traditional online advertising increased by 45 percent compared to the previous year. The Ovk Online Report 2007/1 even puts the market share of total online advertising at 8 percent (traditional online advertising: 4 percent). In Switzerland, the market share of traditional Internet advertising is currently a low 0.9 percent.
The web2com index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It therefore shows how internet advertising is developing in Switzerland.
The situation in Germany is quite different. A recent study by Bitkom shows that in the first quarter of 2007, traditional online advertising increased by 45 percent compared to the previous year. The Ovk Online Report 2007/1 even puts the market share of total online advertising at 8 percent (traditional online advertising: 4 percent). In Switzerland, the market share of traditional Internet advertising is currently a low 0.9 percent.
The web2com index is based on monthly surveys of investments in commercial advertising on national and international online platforms. It therefore shows how internet advertising is developing in Switzerland.
