The dream of the big budget

The artist duo Com & Com wants to turn a music video and its marketing into a total work of art.

The artist duo Com & Com wanted to turn a video clip and its marketing into a complete work of art, with the help of top creative minds from the advertising industry. The visual realization of the Com & Com song "Side by Side" provoked the spot specialists Ernst Wirz and Stefan Fraefel to a special kind of assignment. Several internationally legendary clips were parodied in a short film. The box would almost have cost a million francs had it not been for the ambitious rather than stingy drive of the advertisers. The result is a clip that need not fear comparison with Hollywood. page 7

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