The summer of M-Festivals
For years, Migros has been the presenting and main sponsor of six open-air festivals in Switzerland. Now, this commitment has found the perfect platform online.
Behind the name M-Festivals are the six open air festivals: Openair St. Gallen, Openair Frauenfeld, Gurten Festival, Paléo Festival, Heitere Openair and Openair Gampel. The online competition "Pimp my Festival" is at the heart of the M-Festival appearance. The aim of the game is to set up a tent with friends and go vote-catching. The combination of the competition with the social media platform Facebook enables a target group-oriented approach. The tent with the most votes per festival wins the exclusive Pimp My Festival package: free festival passes, a tent with a sleeping mat in a good location for four people as well as food and drinks.
Drink vouchers and a festival kit.
Responsible at Migros-Genossenschafts-Bund: Saskia Zimmermann, Urs Engler (client). Responsible at Station: Creative Director (Patman), Debora Hirsch (Project Management), Patrick Stoll (Consulting), Mike Fischer (Design), Janine Radlingmayr (Programming), Lukas Von Blarer, Simon Schönenberger, Curdin Pitsch, Osiris Roost
(Contents).
Drink vouchers and a festival kit.
Responsible at Migros-Genossenschafts-Bund: Saskia Zimmermann, Urs Engler (client). Responsible at Station: Creative Director (Patman), Debora Hirsch (Project Management), Patrick Stoll (Consulting), Mike Fischer (Design), Janine Radlingmayr (Programming), Lukas Von Blarer, Simon Schönenberger, Curdin Pitsch, Osiris Roost
(Contents).
