The claim is colorful
Wirz reveals: Mobiliar now also offers life insurance.
The popular claims sketches that Mobiliar has been successfully using to promote its insurance policies on advertisements and posters for over ten years are being expanded: they are becoming colorful and lively. The development is more than just a question of design. In addition to household and vehicle insurance, the insurance cooperative now also offers life insurance as a new addition to its portfolio. "The right pension solution for every situation in life" is the claim of Wirz, which also manages the new Mobiliar products.
CD Matthias Freuler and his team were faced with the task of continuing to communicate the now more serious topic of life insurance in the familiar style of funny claims sketches. "We wanted to stay in the same world and thus benefit from the brand value we have built up over the years," explains Freuler.
The creative team finally found the solution by combining damage sketches and photos from real life. The subjects illustrate a kind of "golden parachute" in a symbolic yet real way. This provides insured persons with at least financial support after a stroke of fate.
Andreas Panzeri
CD Matthias Freuler and his team were faced with the task of continuing to communicate the now more serious topic of life insurance in the familiar style of funny claims sketches. "We wanted to stay in the same world and thus benefit from the brand value we have built up over the years," explains Freuler.
The creative team finally found the solution by combining damage sketches and photos from real life. The subjects illustrate a kind of "golden parachute" in a symbolic yet real way. This provides insured persons with at least financial support after a stroke of fate.
Andreas Panzeri
