The Motz from Butz: Well clothed
No grumbling today. The placement of the colorful iPhone5 posters and their wordless design are exactly what I always preach.
Apple has always been one of my favorite companies. With this extraordinary campaign, it has underscored its leadership position. At the head of Zurich's main train station, 34 billboards are occupied by iPhones. I think this huge presence was certainly not cheap. But consumers have certainly noticed every franc individually. Markus Bettler from OMD has done a creative masterpiece. I hope that the boring car advertising will take a leaf out of Apple's book. That's all I have to say about it: Bravo.
Theophil Butz, graphic designer, advertising agency owner, inspirer and since three years also
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