The fashionable man has it under control

Fashion Even if Michael Jackson has strongly influenced the gesture, the crotch grab is still an attribute of the well-groomed Italian - whether scratching or straightening, the style-conscious southerner knows no shame when it comes to his best piece. The creatives at the Grey Worldwide agency have now made use of this trait for a poster campaign for the Casalucis fashion house. Salvatore Casaluci's fashion store on Bern's Marktgasse offers young Italian fashion - and perhaps also the explanation of the mysterious crotch grip.