The smart one drives with Siemens

Technology Siemens Transportation Systems
Kristofori Felber Group can be seen as the ideal system provider for
the rail transport sector. With international Swissness. The rolling stock from Siemens
Transportation Systems (Siemens TS) transports millions of passengers every day.
people - as an S-Bahn composition in the greater Zurich area, as a Combino streetcar
in Basel and Berne and as a high-speed train throughout Europe and
Asia. This reveals the role of Siemens TS in the public sector.
traffic. However, the brand is primarily perceived in the B-to-C sector.
For both state and private railroads, however, STS is regarded as the most comprehensive
System providers in rail transportation: the range extends from systems to
products through to individual components.

The actual core business of STS in Switzerland, however, lies in
the field of railroad automation - from electronic interlocking to
from signaling to switch systems. Only rail automation makes traveling
faster, more reliable and more comfortable by train. These values
however, are difficult to communicate: In contrast to the
rolling stock, not even the narrowly defined target groups get such
systems, components and products. Finally
They provide their services discreetly in the background. But that is not to say that
that they can't still be attractively staged. Because in order to
The core area of STS with stakeholders - politicians,
railroads, authorities and the tourism industry - as an innovative
Technology trendsetter and global player with strong Swiss roots
the industrial company must position itself with an eye-catching
campaign. This is the advertising concept of the responsible team CD
Rudy Felber and AD Nicole Schranz.

Views from the train
The tonality of the new campaign plays with wanderlust and the
travel fever of the viewer and arouses emotions that are rationally
are comprehensible. Creatively and from new perspectives, the
Ad motifs vague ideas of famous travel destinations with places
and landscapes in Switzerland. "And from the point of view of the railroad, the rolling stock and the
rail automation systems and components from Siemens," explains Rudy
Felber the special look. Thanks to the innovations of the railroad
Siemens to places where we would otherwise hardly be able to go, open up
this realization completely new landscape images (photographed by Jost
Wildbolz), which raise awareness of the beauty of our country.
The night-time view from Zurich's local mountain resembles a sea of lights
of Los Angeles. And the dreamy idyll near Rheinfelden is reminiscent of
the view of the Venice Galley Canal. 
 

Luca Aloisi