The Advertising Week impact check July 2013
We show how current campaigns are performing with consumers.
In terms of awareness, the Swisscom ad by Contexta came out on top, followed by the ad for Zweifel Snacketti by Advico Y&R and the Mobiliar ad by the Wirz agency. The ad for Ocean Care by Spinas Civil Voices won the uniqueness criterion ahead of the Zweifel Snacketti ad. The poster for the Einsiedler Welttheater by Lesch + Frei came third. In the Brand Fit criterion, the ad for Hero Le Fruit by the Erdmannpeisker agency won ahead of Ocean Care and the ad for 20 Minuten Friday by Rod Kommunikation. Ocean Care is also ahead of Zweifel Snacketti and Hero Le Fruit in terms of likeability.
The Advertising Week Impact Check July 2013 (PDF)
Detailed results (PDF)
