The Advertising Week impact check February 2014
We show how current campaigns are performing with consumers.
In terms of awareness, the Migros Club School ad by the advertising agency Metzgerlehner Worldwide came out on top, followed by the ad for Motorex by Matter Gretener Lesch and tied with the ad for Gruyère by the advertising agency Numéro 10. The Migros Bifidus ad by the advertising agency Wirz won the uniqueness criterion ahead of the Zurich Zoo ad by Advico Young & Rubicam and the ad for the National Museum Zurich by Studio Geissbühler. In the Brand Fit criterion, the Gruyère ad won ahead of the Migros Bifidus and Motorex ads. The Zurich Zoo ad won the Likeability criterion ahead of the ad for the National Museum and Migros Bifidus.
The Advertising Week Impact Check February 2014 (PDF)
Results_Report_Advertising_Week_Impact_Check_February_2014.pdf
The Advertising Week Impact Check February 2014 (PDF)
Results_Report_Advertising_Week_Impact_Check_February_2014.pdf
