The fish is controlled from the tail

BLS has developed a new corporate mission statement. As part of this, Erdmannpeisker was commissioned to develop a communication strategy for implementing the new values. The measures, which will be implemented over several years, are primarily aimed at the company's own employees. The aim is to ensure that the new mission statement is well understood and lived intensively and that a sustainable cultural change takes place. Erdmannpeisker's idea: it is not the managers who address the 2,800 employees. Instead, colleagues give each other tips and advice. To this end, 12 employees were interviewed and later humorously portrayed by illustrator Rahel Nicole Eisenring. The result is a large-format calendar and a matching competition under the motto "Reliability". The best employee tips are published month after month. Without the finger-wagging. But humorous and absolutely authentic. (pan)