The expert in the media
Last week in the "Last but not least" section on Werbewoche.ch:
How should experts present themselves in the media world? When experts appear on the "Tagesschau", stylishly dressed people often appear more competent than their colleagues with a somewhat more unusual style of dress. Should experts therefore be sent to a style consultant before their TV appearance?
Here's the test:
The likeable-looking man is the political scientist Claude Longchamp, who heads the JRC Bern Institute (Research for Politics, Communication and Society) and makes a prediction about the upcoming vote on the Swiss television news program.
As the article shows, his outfit is camouflage. Longchamp looks confident in front of the camera and his choice of clothes ensures that his appearance attracts the necessary attention. A style consultant, completely superfluous. The more authentic, the better. And by the way: a little pep can't do the show any harm.
After the catastrophic miscalculation by political forecasting guru Longchamp on the anti-minaret initiative, it is unlikely that we would write a similarly benevolent commentary again today. However, the fact that such ill-informed voting forecasts are only relativized by their authors afterwards is not only unpleasant, but also reflects extremely badly on the entire forecasting profession.
The credibility of referendum forecasts will tend towards zero in future, as this year's flop prediction will be remembered for a long time to come. Swiss television will also have to consider how to deal with voting forecasts in future. Unfortunately, such misjudgements are not entirely harmless.
Whether Claude Lonchamp's somewhat more conservative style of dress would improve his credibility in the future remains to be seen.
PCM
Here's the test:
The likeable-looking man is the political scientist Claude Longchamp, who heads the JRC Bern Institute (Research for Politics, Communication and Society) and makes a prediction about the upcoming vote on the Swiss television news program.
As the article shows, his outfit is camouflage. Longchamp looks confident in front of the camera and his choice of clothes ensures that his appearance attracts the necessary attention. A style consultant, completely superfluous. The more authentic, the better. And by the way: a little pep can't do the show any harm.
After the catastrophic miscalculation by political forecasting guru Longchamp on the anti-minaret initiative, it is unlikely that we would write a similarly benevolent commentary again today. However, the fact that such ill-informed voting forecasts are only relativized by their authors afterwards is not only unpleasant, but also reflects extremely badly on the entire forecasting profession.
The credibility of referendum forecasts will tend towards zero in future, as this year's flop prediction will be remembered for a long time to come. Swiss television will also have to consider how to deal with voting forecasts in future. Unfortunately, such misjudgements are not entirely harmless.
Whether Claude Lonchamp's somewhat more conservative style of dress would improve his credibility in the future remains to be seen.
PCM
