The cross-media prize attracts

Marketer Goldbach Media is awarding Switzerland's first cross-media prize, worth 10,000 euros, for demonstrably successful cross-media campaigns and innovations published between June 2004 and March 2005. The aim of the award is to promote innovations and developments in the still underutilized field of cross-media and is aimed at people from marketing and communication, i.e. planners, consultant teams, agencies, customers and clients. The entries will be judged by an independent jury of experts from the fields of advertising, science and politics.
The exact participation modalities will be announced in the coming weeks. The prize will be presented at the next Mediarena, which will take place on May 25 and 26, 2005.
(dse)