The business accelerator

Xerox Digital Printing invited customers and trade media to Rome, the «Eternal City,» to showcase new products and business models.

Digital printing Xerox invited customers and the trade press to the "eternal city" of Rome to present new products and business models, and more than 1200 customers responded to Xerox's call to find out about new products and business models. The Premier Partner Congress, the iGen3 User Group Meeting and the Digital Print User Forum, the largest event of its kind organized by Xerox in Europe, focused on a combination of product presentations and lectures. The respective national representatives invited existing and potential customers to convince them of the benefits that Xerox has to offer. The focus was on networking and exchanging experiences. Numerous customers from Switzerland were also able to find out about web-to-print solutions and successful concepts, such as how new business areas can be opened up in the key disciplines of digital printing, i.e. transaction printing, digital book printing or the production of direct mailings. In addition to theoretical approaches designed to lead premium partners and customers to successful business, Xerox also presented new products. On show for the first time in Europe and available at the same time as the customer event in Rome are the DocuColor 242 and 252 multifunction color printing systems (40 and 50 ppm respectively; successor models to the 240 and 250) and, as one of the highlights, the new 60 ppm DocuColor 260. The three models can now be equipped with a "Light Production Finisher" to complement the existing finishing solutions. In this way, prints can be stacked inline and thus in a single pass, punched two or four times, now also folded (including zigzag and two-break folding), contents merged and processed into a brochure using wire stitching.
As far as upstream data processing is concerned, Xerox offers four controllers depending on the requirements. The new "Print Workflow Solution" Splash RPX-ii, developed exclusively for Xerox by Efi, stood out in Rome. This solution, which works together with the DocuColor controller, is characterized by integrated colour management. As a further feature, Splash RPX-ii allows the processing or printing of documents transferred via USB stick without having to open them with the corresponding software.
Nuvera 288 as the fastest black and white printing system Xerox presented the most innovations in the black and white printing segment. A total of ten new products were presented here. One of the highlights was the "Xerox Nuvera 288 Digital Perfecting System". This is currently the fastest black and white digital printing system in the world for single-sheet printing and is capable of producing 288 prints (impressions) per minute. Xerox defines this as 144 A4 pages printed on the front and back. If only one side is to be printed, then the system "only" manages 144 pages. The fast front/rear printing is made possible by combining two printing units. The Nuvera 288 system has been developed for maximum availability so that the second module can remain in operation even if one printing unit fails. As with the Nuvera 100, 120 and 144 models, the EA toner developed by Xerox is being offered for the first time as a special feature in the black and white range. This chemically produced toner combines the advantages of sharper image reproduction and reduced toner consumption and is said to be more environmentally friendly to produce overall. As if that wasn't enough, the printed products also have a reduced gloss, which is otherwise considered annoying, at least according to our European tastes.
However, Xerox's claim of achieving offset quality was not quite achieved in the example shown, despite a resolution of 4800 ¥ 1200 dpi. Gradients were less harmonious, almost streaky, under very critical assessment. Nevertheless, the overall print result can be described as exceptionally good.
Black plus chromatic colorXerox will apparently be focusing more on chromatic colors in the future. In addition to black, the DocuTech 61xx printing systems can now also be expanded to include an additional toner printing unit for printing red, blue, green, cyan, magenta or yellow. Special colors can now be ordered from Xerox based on specific color definitions. This means that customers' corporate identity specifications can be supported in highlight color technology (HLC). With up to 10600 pages/hour in HLC technology, the top model in this series is the world's fastest cut sheet printer.
If the customers and partners present combine the technical innovations with the approaches presented under the umbrella term "Building your Business", then nothing should stand in the way of a successful introduction of the machines and solutions presented in Rome.   
Jürgen Franck

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