DDB Zurich promotes CSS

DDB Zurich has been commissioned by CSS Insurance with the communicative relaunch of the company's business and, according to the agency, won a pitch against two other agencies. Pinx, Zollikon, which manages the budget for private individuals, was also involved. With 10,000 insured companies and 3,500,000 group policyholders, Lucerne-based CSS is one of the largest health and accident insurers in Switzerland, according to DDB. The agency is implementing a national basic advertising campaign, DM campaigns for new customer business and sales aids.