DD COM realizes childhood dream for Skoda
DD Com has packed the Octavia RS for Skoda in the packaging box of a children's car and is taking it on a roadshow.
At 6x3x5 meters, the box is not only unmissable, but also offers everything an automotive fan could dream of inside: a screen provides comprehensive information about the performance values and equipment options of the New Octavia RS using specially created animations. A mobile microsite offers quick access to test drive registration and other customer-friendly services via QR code. The oversized childhood dream for Skoda was realized by DD Com together with The House Agency, Attilio Meyer, India Zelt and APG|SGA Mega Poster. The roadshow stopped at a total of seven locations in Switzerland. It was hosted at Zurich main station until September 14, 2013.
Responsible at Amag Automobil und Motoren: Jeannine Micheli (Marketing Manager Skoda) Mario Montanari (Advertising Manager Skoda), Marc Bislin (E-Commerce Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Sandy Pfuhl (Junior AD), Matteo Ferrari (Graphic Designer), Mathias Lingenhel (Motion Designer), Marcus Dickenmann (DTP), Maurizio Feraco (Image Editor), Matthias Städeli (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (Business Development), Philipp Stieg (Project Manager). Responsible at Attilio Meyer: Daniel Weissbaum (Sales Manager). Responsible at India Zelt: Gregor Ming (owner). Responsible at APG|SGA Mega Poster: Ernst Fuhrer (Managing Director), Denise Cevallos (Sales). Photography: Manuel Rickenbacher.
