DD Com invites for Škoda to test lounging
The Superb as the best «mobile comfort zone» in the upper mid-size class—that’s how DD Com is currently promoting Škoda’s large station wagon.
In the nationwide campaign, which is being implemented in collaboration with The House Agency and Mediacom, posters (including at Zurich Airport), print ads in the Sunday and trade press as well as online tools invite customers to test drive a car. The target group is (new) customers who want to demonstrate cleverness and confidence when buying a car and want to treat themselves to "something more" than the usual comfort. With the slogan "You've earned it" and the tongue-in-cheek visualization of an almost infinite sense of well-being, the agency underlines the unique virtues of the Superb: ample space for all passengers, intelligent room layout and modern, high-quality design as a link to the elegant seating furniture.
Responsible at Amag Automobil und Motoren AG: Jeannine Micheli (Head of Marketing Škoda) Mario Montanari (Head of Advertising Škoda), Marc Bislin (E-Commerce Manager Škoda). Responsible at DD COM: Daniel Müri (CD), Florian Brand (AD), Peter Gehrig (Text), Heiko Baumann (DTP), Remo Christen (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (conception & consulting), Marcellus Gau (consulting). Responsible at Mediacom: Katharina Momani (Account Director), Christina Alessio (Strategy and Planning), Milosz Lipski (Senior Digital Consultant).
