DD Com: Dialogues among friends for Skoda
In collaboration with The House Agency, DD Com has created a campaign tailored to Switzerland for the launch of the new Skoda Superb.
Anyone who drives a Skoda Superb doesn't care about expensive status symbols, according to a press release. This lived sovereignty has a very special price: the Czech car manufacturer's new flagship offers a high level of comfort and top quality for little money.
With a view to the modern self-confidence of buyers, DD Com worked closely with The House Agency to develop a campaign for the launch of the new Superb that is tailor-made for Switzerland and breaks with a convention of classic automotive advertising: the vehicle is always the focus! Instead, the campaign focuses on smart dialogs between friends in a modern, concise illustration style. The conversations between a conventional fellow traveler and an independent lateral thinker create amusing awareness and, ideally, interest in the new Superb from Skoda. Only in a second step is the car presented in a high-quality setting. Networked through direct mailing, digital marketing including mobile and microsite (desktop & mobile) with direct registration for the test drive, the campaign makes use of the high affinity of potential customers for PCs, smartphones and tablets. The campaign is now running throughout Switzerland.
Responsible at Amag Automobil und Motoren: Jeannine Micheli (Marketing Manager ŠKODA) Mario Montanari (Advertising Manager Skoda), Marc Bislin (ECommerce Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Peter Gehrig (Text), Sandy Pfuhl (Junior AD), Marcus Dickenmann (DTP), Maurizio Feraco (Picture Editor), Matthias Städeli (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (Conception & Consulting). Responsible at Mediacom: Katharina Momani (Planning Manager), Corinne Schneiter (Strategy and Planning), Andreas J. Bartneck (Head of Interaction). Illustration: Ernst Feurer.
