Davos Klosters Tourism starts into the joint future
Starting May 1, Davos and Klosters will join forces to present a unified image. This initiative will be gradually expanded over the coming weeks and months.
Davos and Klosters are joining forces from May 1st to create a uniform image. The most visible common feature is the new logo, which will be used by Davos Klosters Tourismus for all mailings. The marketing measures - be it the joint support of the markets or campaigns for summer 2008 - will be carried out uniformly under the Davos Klosters brand. This also applies to media and PR work, according to a press release. Processes behind the scenes have also been merged, such as accounting, visitor taxes and guest statistics. The uniform appearance will be gradually expanded over the coming weeks and months. The next step will be to produce joint brochures and leaflets and prepare a joint website.
