The darn seventh year

Publishers Claude Catsky experienced a "nasty surprise" at the celebrations to mark the 35th anniversary of Tages-Anzeiger cartoonist Nico's service.publishers Claude Catsky experienced a "nasty surprise" at the celebrations to mark the 35th anniversary of Tages-Anzeiger cartoonist Nico's service. When Werd Verlag presented "the ultimate Nico book" for the occasion, the creative artist learned that the yearbook in honor of his father would only be advertised in Werd Verlag coupon ads. After seven years, this marked the end of an unprecedentedly fruitful "family" collaboration: the advertisements, some of which were double-page spreads in Tamedia titles, made the Cannes shortlist three times and also won gold and silver at the ADC. The classic campaign was canceled for reasons of economy. (pan)