The Railposter now also travels by S-Bahn

What has long been standard practice on Intercity trains will also be introduced on the S-Bahn trains in German-speaking Switzerland starting in 2007: Railposter advertising. This will regionalize a national advertising opportunity.

What has long been common practice on Intercity trains will also be introduced on S-Bahn trains in German-speaking Switzerland from 2007: Railposter advertising. This will regionalize a national advertising opportunity. As the saying goes, the wise travel by train - and those who travel by train have time, according to the Wigra Mediatools press release: "Time to read, time to look around". In addition, according to the rail poster marketer, studies show that you can reach almost any target group on the train.
From 2007, the rail posters presented in aluminum clip frames can also be placed in S-Bahn trains in addition to the intercity trains to French-speaking Switzerland and Ticino. This is probably of particular interest to locally operating SMEs, which can now target their advertising more regionally. The offer currently covers the economic areas of Zurich, Basel, Zug/Lucerne, Glarus, eastern Switzerland and Graubünden.

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