The poster of the year 2017: Social contacts
This year, the title "Poster of the Year" goes to the poster motif "Social Contacts" - created by the Ruf Lanz advertising agency for the Autism Forum Switzerland. The awareness campaign for people with autism spectrum disorder is based on the image idea of hostile animals, which are painted in detail on hands.They show strikingly what the headline describes: "Social contacts can scare people with autism." In an exemplary manner, this skilful implementation illustrates how attention-grabbing the classic poster can be for a more understanding togetherness - if the creative idea behind it is right.A total of 230 entries were received for the competition. Of the 28 nominees, 14 campaigns were selected and awarded a Swiss Poster Award in gold, silver, or bronze by the jury of 20 experts. The winners of the Swiss Poster Competition were particularly convincing with their witticisms, outstanding craftsmanship, and innovative implementations. The awards were celebrated with a gala in the Samsung Hall, where TV and radio presenter Alexandra Maurer guided around 300 invited guests through the evening. The stage show, created by the team around Marcel Weiss, fascinated with poster subjects that were projected precisely onto mobile poster carriers using new 3D mapping technology. Following the award ceremony, the audience enjoyed the APG|SGA Poster Night 2018 at a dinner party until midnight.
The best OOH campaigns of 2017:
