The poster that moves along

Airport Advertising In addition to the traditional interactive projects that Alex Schmid Direct has been carrying out for BP Switzerland for years, the agency was also commissioned to develop a design concept for a special poster at the airport. For the 22-meter-long and 1.6-meter-high space, the agency developed the idea of a poster that “runs” alongside people rushing by. The people on the poster are carrying Ultimate gas cans, the BP Plus Card, or Wild Bean coffee mugs. The photographed individuals are intended to interact directly with the passengers.