The New and Its Enemies

BOOK TIP In the book *Das Neue und seine Feinde* (The New and Its Enemies), author Gunter Dueck explains why so few companies are truly innovative, who the enemies of the new are, and how resistance can be overcome.Innovation! There isn't a company that doesn't have this word on its banner. At the same time, many companies - especially the established ones - struggle to be innovative. Breakthroughs are in short supply. Gunter Dueck, the German business lateral thinker par excellence, believes he knows why: organizations based on the division of labour develop an immune system whose purpose is to avoid disruptions in day-to-day business and ensure efficient processes. Innovations are perceived as such disruptions - with devastating consequences. In his book, Dueck shows how short the path from market leader to restructuring case or takeover candidate can be. He does not expect help from structured innovation processes or external consultants, but from the software industry: According to Dueck, non-IT companies can also take their "agile" project development as a model. getAbstract recommends this engaging book, written in Dueck's typical style, to all managers whose will to innovate is in danger of failing due to systemic resistance.

getAbstract rating: 8Implementability: 6Innovation level: 8Style: 9Publisher: CampusPublication year: 2013Pages: 282ISBN: 9783593397177