The magazine in BZ and BaZ?

Publishers The 2004 budget for the Tages-Anzeiger's Saturday supplement has just been reduced by 20 percent; the next step is to increase its reach, which is hardly surprising given the need for national advertising campaigns - and according to internal sources, half of Tagi readers throw the magazine away unseen. The Basler Zeitung (BaZ) and the Berner Zeitung (BZ) confirmed to Werbewoche that they had received corresponding inquiries from Tamedia. While BZ CEO Polo Stäheli is rather reserved due to past experience ("nothing but expenses"), BaZ publisher Matthias Hagemann says that nothing will happen anyway, "not even talks", before the evaluation of an ongoing reader survey and the completion of the relaunch concept in March. (oc)