The gluing has come to an end

 
Football Publisuisse looks back on a successful Publisuissini campaign. Werbewoche summarizes.  
In August, they flooded the advertising scene and for five months, they created a break-time atmosphere in the agencies - Publisuissinis. Television marketer Publisuisse made the likenesses of the local agency dribblers the talk of the industry and thus finally ignited Euro fever, at least among advertisers. Looking back, the creative stars in Panini format certainly don't have to hide behind their original from Italy. The campaign triggered a comparable collecting frenzy. Rumor has it that agency bosses even had to impose a Publisuissini ban because the offices were busy swapping, gambling and gluing instead of working. That's how advertising has to be in the end. But the agency bosses also made it their job to promote the album with the
to fill the pockets of the industry's playmakers. Geri Aebi turned out to be a secret collector. The CEO of Wirz was able to fill the album with the help of his agency colleagues. "A successful campaign. It was a perfect match for the vanity of the advertisers," says Aebi. Publisuissini project manager David Elsasser is also satisfied with the campaign. The campaign succeeded in positioning Publisuisse as an important advertising and sponsorship partner in the Euro 08 environment. "We were able to consolidate our image as an attractive partner, especially among creative agencies," says Elsasser. In addition, the company was once again able to express its innovative side.
Bern is also self-critical. As Elsasser told Werbewoche, the decals were the big topic in the industry, but many collectors had made a secret of their passion for stickers. For example, fewer Publisuissini fans made the pilgrimage to the swap meet at Puls 5 in Zurich than expected.
On January 31, the campaign came to its crowning conclusion. A full album entitled the winner to take part in a grand prize draw. The first prize, a VIP invitation to the Euro opening game between Switzerland and the Czech Republic, was won by Sarah Laukemann, advertising consultant at the Zurich agency Spillmann Felser Leo Burnett. A flatscreen went to Linda Nelson, media buyer at Mediacom in Zurich. Silvia Welti, media consultant at Mediaschneider, won the coveted Töggeli box as third prize. Linda Nelson, who has only been working at Mediacom since July 2007 and is therefore not represented in the album, was particularly surprised by the win. She completed the album together with colleagues and only towards the end of the campaign. The full booklet is now not just lying in a drawer somewhere, but has its daily purpose: "At last, the people I talk to on the phone have a face."
Christian Lüscher