This can only be a big idea
The best way to promote ads is through ads. That’s why the creative contest «That Can Only Be an Ad» is continuing this year as well. However, for this 10th-anniversary edition, the Swiss Media Association has introduced a few new features.
For example, a briefing event. For the first time, the briefing has a special motto. It is expressed in a long quote from Ira Glass, an American radio presenter. More information can be found in the call for entries at www.das-kann-nur-ein-inserat.ch. Also new this year is the option of submitting ideas for individual subjects or for a campaign of 3 to 4 subjects. The age limit for participants remains the same: Creatives up to the age of 28.
The briefing event will take place on November 2. The closing date for entries is December 1. The competition is supported by Keystone (free download from the photo archive), ADC, ASW, BSW, Script, SW, Werbewoche, Conimag.ch, Publimedia, Swissprinters.
