Only a competition can do that

Press The public voted and chose a Favo Basel motif as the best idea in the "Only an advertisement can do that" competition.
Swiss press under the slogan "Only an advertisement can do that" for the
Uniqueness of advertisements. 34 subjects from 34 well-known agencies
were placed in 2003, 2004 and 2005. Over 120 individual
Titles from all press categories in German-speaking and French-speaking Switzerland
have been able to make a significant contribution to this major offensive for the print
published a total of over 800 advertisements. As a conclusion and
The 2005 campaign also culminated in a public judging
took place. On the occasion of this year's Epiphany Conference, the
advertising agency Favo Basel received the trophy for its "Seeing an advertisement
also the few people who do not read newspapers/magazines"
to accept.
 
Public participation in the competition in 2005 was almost 25,000
votes were 8,000 higher than in the previous year. Two thirds were cast by
advertising coupons, a third via the Internet. The Favo Basel agency
was elected the winner with 4087 votes. With 3822 votes, the
agency Blue Spirit Communications from Schlieren took second place with
your subject "Troyan horse - An advertisement gives you access to
to every company". Third place was achieved with 3399 votes
the agency Saatchi & Saatchi Simko from Geneva with the subject "Pizza -
The effect of an advertisement has no expiry date".

The Swiss Press Association's campaign is primarily aimed at potential
reach clients, media and advertising agencies and provide them with the
to raise awareness of the advantages of print as a medium and - as a
Secondary benefit - reader sympathy for the ad
as an advertising medium.

The message and the principle of the campaign will be continued in the fourth
Season 2006 continued unchanged. The ambassadors are new: An
In place of established advertising agencies, young creatives (up to the age of
1977) from Swiss advertising agencies were given the opportunity to
"Only an advertisement can do that" in a new way. 39 single and
Teams of two accepted the challenge and submitted 78 proposals.
far more than could be achieved in a competition held for the first time.
can expect, as Toni Vetterli, Head of Marketing at the
Swiss Press Association.

Twelve young teams have been given the task of developing their ad.
realize. They will each receive a fee of 5,000 francs. The
new advertisements will be presented in March in Advertising Week, after
the jury once again under the aspect of "quality of implementation"
has evaluated. Two winning teams will be able to travel to Berlin in May for the
Final of the "Best Young European Team", the international counterpart to the
Swiss Young Creative competition. The Swiss readers
the new advertisements from October to November in around 100
Adjudicate publications.

Andreas Panzeri