Admittedly, you can only spot it with a little practice and fairly narrowed eyes. Nevertheless, Eva Keigel Markous saw it at Sunrise in Geneva. In the French translation of the headline for the "Only an advertisement can do this" campaign by the Swiss Press Association, "Pouvoir unique d'une annonce" has become "Puvoir unique" in the 3D fixed image created by Nik Hodel and Martin Arnold. Such spelling mistakes can really only occur in an advertisement, says Eva Keigel.

Advertisements 86 entries were submitted to the Swiss Press Association for the Young Creative competition "Only an advertisement can do that". The two winning entries are the "ice cream voucher" (Martin Arnold and Beni Haslimeier, Wirz Werbung AG) and the formula "e=mc2" (Isabelle Hauser, advertising agency Advico Young & Rubicam). The winners will travel to Paris on May 31, 2007 - to the "best YET" (Best Young European Team). There they will compete with the winning teams of an analog competition in eight other countries and fight for a ticket to Cannes.