Panalpina's international magazine Connect
Panalpina has a lot to share about transportation, logistics, and supply chain services across the globe. The content is substantial, and the narrative style is intelligent and fosters cross-cultural connections.
What could be more obvious for one of the world's leading providers of supply chain solutions than to focus on journalistic storytelling? There are more than enough interesting B2B stories from the Panalpina world about intercontinental air and ocean freight transportation, comprehensive, value-generating logistics and supply chain services. Panalpina has reactivated its international customer magazine and, together with Primafila AG (concept, editing, design and production), has taken up the narrative thread again. In the first issue of the magazine, which has just been published twice a year in four languages, the China correspondent from the Primafila network has focused on the peculiarities of intra-Asian transportation. The reader learns what happens at the border crossing and how the market in this region is developing. In addition to vivid stories, international logistics luminaries have their say in Connect, such as Professor Fangruo Chen in New York as an expert in supply chain management in China, and complex innovations are explained in an easily understandable way. Regions, continents and specialist areas as well as the knowledge of experts are combined in the Panalpina magazine - the magazine's name says it all.
