It's been a long time coming

Tick, the online laundry service, offers customers a practical alternative to other dry cleaners. Tick collects the laundry by courier, sorts, washes, irons and folds it - and returns it ready for the wardrobe. And all at a great price.

TBWA\Zurich has created a campaign for the Migros Industrial Group subsidiary that appeals to various target groups. The focus is clearly on the insight that hardly anyone likes doing the laundry. Or simply doesn't have the time. Under the slogan "No desire to do laundry", several subjects with laundry grumps were created. The integrated campaign is currently being used in the canton of Zurich.

Responsible at Tick: Joelle Gloor (overall responsibility). Responsible at TBWA\Zurich: Bruce Roberts, Mischa Müller, Martin Schmidlin (creation), Matthias Kiess, Marion Schlatter (consulting), Eric Schmid (photography), Lorenz Wahl (image processing).