The big table guess
Leo Burnett Switzerland presents the latest promotion of the Swiss chocolate brand Chocolat Frey.
Chocolat Frey has the largest chocolate bar selection in Switzerland, according to a statement on Friday. To be precise, 68 different varieties. A great variety, which Leo Burnett Switzerland is making the subject of the current Chocolat Frey promotion: The big chocolate bar guessing game, with Midi Gottet & Guy Landolt. A competition with a show character.
In a total of seven episodes, the two Zurich comedians present on the website Frey-tafelraten.ch one chocolate bar per episode, which has to be guessed. And it's as varied as the Chocolat Frey chocolate bar range. Those who guess correctly are entered into a draw to win prizes worth a total of 28,000 Swiss francs. The promotion will run for three weeks and will be promoted with POS measures, Facebook ads, and pre-rolls.
By the way: In spring 2015, the big table guessing goes into the extension. With eight new episodes and eight new panels to guess.
Responsible at Chocolat Frey: Ivo Arnold (Senior Brand Manager Tafeln&Countlines). Responsible at Leo Burnett Switzerland: Barbara Hartmann, David Hugentobler, Pablo Schencke, Lukas Tauss (creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort (consulting), Erasmo Palomba (FFF), Filmgerberei GmbH (film production), Patrick Kapriczenko (direction), Station (online).
