Happiness is so near and so far

What really makes the Swiss happy? The answer is "vacations", as various studies have shown. And no one has taken more Swiss people on vacation in the last 75 years than Hotelplan. Over 20 million customers have already been sent on vacation. "So no one makes more Swiss people happy than Hotelplan," Rod Kommunikation concludes for an advertising campaign, thus relying on the luck of the horoscopes just in time for the turn of the year. According to the MACH study, Hotelplan customers have a pronounced weakness for horoscopes. Rod has therefore developed the Astroplan digital campaign for the tour operator, which aims to guarantee lucky vacations for 2011. Customers can compare their own star sign with that of a travel partner and a digital application on web banners and the website suggests one of the 30 offers created especially for Astroplan. Singles select their star sign and the desired destination, and ideal travel partners from their Facebook friend list are immediately suggested. If the result does not match the ideal constellation in the horoscope, the user is notified. Of course, the lucky vacation can be booked directly on the website. Astroplan was developed in collaboration with the digital agency Serranetga and the astrologer Monika Kissling, known as "Madame Etoile". It makes sense that she published her book "Wie werde ich glücklich?" in November 2010. pan