The first interactive poster in Zurich

EXTERNAL ADVERTISEMENT As part of the new campaign for the fiber optic network in Zurich, ewz is relying on an innovation: for the first time in Switzerland, an interactive poster is being used that allows passers-by to take part in a competition directly on the poster or to obtain more detailed information. The poster will be displayed in Zurich Oerlikon for three weeks. The new ewz.zürinet campaign was launched a month ago. In addition to conventional posters, a broad online campaign and a new event concept, ewz.zürinet is ewz to a nationwide innovation.The poster becomes a tabletIn collaboration with wetalkwithyou GmbH and APG|SGA, Allgemeine Plakatgesellschaft, an interactive poster is being used for the first time in Switzerland. Based on the campaign developed by ViznerBorel, "My Zurich. Mein Netz." campaign developed by ViznerBorel, people can create their own text creations and submit them for the competition. The most creative entries will then appear on this interactive poster and can be browsed on site with a swipe. On the other hand, passers-by can use the interactive poster to find out more about the fiber optic network. ewz.zürinet inform. The poster thus becomes an oversized tablet with touch function, just like a cell phone or tablet. So that no personal data has to be recorded on site, the T-shirt created for the competition entry is sent by e-mail. Alternatively, participants can download the T-shirt they have created onto their cell phone using a QR code and submit it via the competition access optimized for mobile devices.ewz-zürinet campaignThe ewz.zürinet campaign focuses on "Züriness" and the attractive "Try&Buy" offers on the Zurich fiber optic network. With a fresh and modern appearance, the awareness of ewz.zürinet is to be further strengthened and the offers of the service providers communicated more easily.