The beer in the man
ViznerBorel, in an ironic campaign for Heineken's new Rowenta BeerTender, plays on the urges of the stronger sex.
Barley juice ViznerBorel is relying on the instincts of the stronger sex in an ironic campaign for the new Rowenta BeerTender from Heineken. Now men can do two things at the same time: stay at home and still drink a freshly tapped beer. Because anyone who knows anything about drinking beer knows that freshly tapped beer tastes best. That's why Heineken is launching "the first dispenser for maximum beer enjoyment on the sofa at home". The BeerTender guarantees weeks of fresh beer with tap quality as well as automatic cooling and printing quality. And it is easy to use, both "for right- and left-handed users".
The tender is advertised by ViznerBorel. The Zurich agency has been working for Heineken since December 2006 and has previously also advertised the Draught Keg party keg and Heineken Extra Gold.
Battle of the sexes launched For the launch of the new Rowenta BeerTender, Heineken and ViznerBorel are focusing on the "highest urge" of men: a freshly tapped beer. With a "crystal-clear positioning", the new BeerTender is brought closer to the stronger sex in an ironic way. Whatever the situation, there is no room for a woman in the new BeerTender: only for a fresh Heineken or Calanda beer. "With this idea, we wanted to relaunch the battle of the sexes in a sympathetic way," reveal Lajos Vizner and Gauillaume Borel.
With appropriate irony, the two have therefore also had their advertisements placed in the women's magazine Annabelle. A special version for Playboy has not yet made it beyond the beer table. The national print campaign is supported by a strong POS presence and direct marketing - where Heineken International also invites people to join its own "BeerTender Club" via a website. ViznerBorel produced various advertising materials for the blues 'n' jazz in Rapperswil last weekend and soon for the Montreux Jazz Festival, where Heineken is a sponsor.
Andreas Panzeri
The tender is advertised by ViznerBorel. The Zurich agency has been working for Heineken since December 2006 and has previously also advertised the Draught Keg party keg and Heineken Extra Gold.
Battle of the sexes launched For the launch of the new Rowenta BeerTender, Heineken and ViznerBorel are focusing on the "highest urge" of men: a freshly tapped beer. With a "crystal-clear positioning", the new BeerTender is brought closer to the stronger sex in an ironic way. Whatever the situation, there is no room for a woman in the new BeerTender: only for a fresh Heineken or Calanda beer. "With this idea, we wanted to relaunch the battle of the sexes in a sympathetic way," reveal Lajos Vizner and Gauillaume Borel.
With appropriate irony, the two have therefore also had their advertisements placed in the women's magazine Annabelle. A special version for Playboy has not yet made it beyond the beer table. The national print campaign is supported by a strong POS presence and direct marketing - where Heineken International also invites people to join its own "BeerTender Club" via a website. ViznerBorel produced various advertising materials for the blues 'n' jazz in Rapperswil last weekend and soon for the Montreux Jazz Festival, where Heineken is a sponsor.
Andreas Panzeri
